National Motor Freight Traffic Association Hires New Chief Marketing Officer

NMFTA CMO Washington, D.C. (September 13, 2022) – The National Motor Freight Traffic Association (NMFTA) recently hired Helen Mosher as their new chief marketing officer. Mosher has over two decades of marketing and communications experience for nonprofits and associations.

Mosher joins NMFTA after nearly five years with NARFE: The Association for Federal Employees and Retirees. She held a succession of roles with NARFE, most recently as Vice President of Marketing, Communications and Membership for the organization. Mosher is a Certified Association Executive (CAE) through ASAE. She holds a BA in English from Temple University.


NMFTA is a 501(c)(6) membership association whose mission is to promote, advance, and improve the welfare and interests of the less-than-truckload (LTL) motor carrier industry and the motor carriers operating in commerce, both domestically and internationally. Its membership is comprised of motor carriers operating in interstate, intrastate, and international commerce. NMFTA publishes the National Motor Freight Classification (NMFC), a standard that provides a comparison of commodities moving in commerce, and its online version, ClassIT. N

MFTA assigns the Standard Carrier Alpha Code (SCAC), a unique two-to-four-letter code used to identify transportation companies and publishes the Directory of SCACs online. NMFTA also assigns the Standard Point Location Code (SPLC), a numeric coding system designed to identify points in North America that originate and receive transportation with their geographic location, which is available to users online. NMFTA’s classification system organizes all freight into 18 major categories. NMFTA is unique among trade organizations, playing a key role in commerce by distributing SCAC and classification codes used by the trucking industry.

About Sterling Martin Associates

Sterling Martin Associates is a leading, specialty national search firm conducting chief executive-level searches for associations and nonprofit organizations. SMA has built an outstanding reputation by providing impeccable service to clients and by placing exceptional talent in associations and nonprofits. Based in Washington, DC, SMA has offices in New York, Chicago, Orange County, CA, and Portland, OR.

Founding the firm in 2006 with a mission to combine his search expertise with nonprofit board experience, David Martin now leads a highly experienced, diverse team of 15, combining in-depth client analysis with the latest search technologies to create effective, personalized searches. Since the day he founded the firm, David has personally taken a leadership role with every search, for every client.