Washington, D.C. (December 17, 2020) – Innovation and Value Initiative Foundation (IVI) recently hired Todd Bentsen as their new Director of Communications. Bentsen’s professional experience includes more than 27 years within nonprofit communications, specifically within the health and science sectors. 
Prior to joining IVI, Bentsen spent three years serving as Director, Marketing and Communications for the Federation of American Societies for Experimental Biology (FASEB). During his time with FASEB, Bentsen was the managing editor for Washington Update, a news blog featuring advocacy and science policy activities. He also managed media relations for The FASEB Journal, and planned and launched the NSF Matters campaign, advocating greater federal support for the National Science Foundation.
Bentsen began his professional career in 1993 at the Association of American Medical Colleges (AAMC). He went on to hold leadership positions at American Society of Clinical Oncology, Society for Neuroscience, and Georgetown University Medical Center. He holds a B.S. in Communications from the University of Maryland Global Campus.
About IVI
The Innovation and Value Initiative Foundation, Inc. (IVI) is a 501(c)(3) nonprofit organization advancing the science of—and improving the practice of—value assessment in healthcare. Since its creation, IVI has focused its mission on improving the science and practice of value assessment in healthcare. IVI is a membership organization with both organization and individual members.
IVI is working to raise the level of discussion of value in healthcare and is also working to find common ground in approaches to measuring value through research, method development, scientific communication, and engagement. The U.S health system is diverse, complex, and ripe for innovation in the value space, and IVI is uniquely positioned to challenge outdated thinking and methodologies.
About Sterling Martin Associates
Sterling Martin Associates (SMA) is a national executive search firm founded in 2006 by CEO and Managing Partner, David Martin. SMA specializes in working with associations and nonprofit organizations on senior-level executive searches. With five office locations in Washington, DC, Chicago, New York and California, SMA offers national reach and scope while providing superior quality of service in a cost-effective manner. Our partners and consultants bring association, nonprofit and for-profit management experience to each of our client engagements. Our team also serves as volunteers for a wide range of nonprofit governing boards.