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The American Society of Breast Surgeons Welcomes New Executive Director

Washington D.C. (October 4, 2021) – The American Society of Breast Surgeons (ASBrS) today welcomes Erica Holland as their new Executive Director. Holland’s professional experience includes more than 24 years within the association sector, with 18 years as a senior executive with the Society of Interventional Radiology.

In the recent ASBRS press release announcing the Executive Director selection, Holland’s role is summarized: she will “lead day-to-day operations and oversee strategic planning to guide the Society in the pursuit of its mission to continually improve the practice of breast surgery. Holland joins ASBRS from her current role as the Assistant Executive Director at the Society of Interventional Radiology (SIR), a role she has held for 14 years. She joined SIR as the Director of Meetings in 2002, and was quickly given more responsibility, ultimately being promoted to Assistant Executive Director in 2007. Holland holds a Bachelor of Arts in History from the College of William and Mary.

About ASBrS

The ASBrS is the primary leadership organization for general surgeons who treat patients with breast disease. The organization is committed to continually improving the practice of breast surgery by serving as an advocate for surgeons who seek excellence in the care of breast patients.

About Sterling Martin Associates

Sterling Martin Associates is a leading, specialty national search firm conducting chief executive-level searches for associations and nonprofit organizations. SMA has built an outstanding reputation by providing impeccable service to clients and by placing exceptional talent in associations and nonprofits. Based in Washington, DC, SMA has offices in New York, Chicago, Orange County, CA, and Portland, OR.

Founding the firm in 2006 with a mission to combine his search expertise with nonprofit board experience, David Martin now leads a highly experienced, diverse team of 15, combining in-depth client analysis with the latest search technologies to create effective, personalized searches. Since the day he founded the firm, David has personally taken a leadership role with every search, for every client.