FICPA Hires New Chief Member Engagement Officer

Washington, DC (May 22, 2019) – After conducting a national search, Sterling Martin Associates is pleased to announce the selection of Maunda Land as The Florida Institute of Certified Public Accountants’ newly appointed Chief Member Engagement Officer.

Land brings experience including over 16 years in the nonprofit and association sectors, with specific emphasis on membership engagement and professional development. Land holds an Executive Master of Business Administration from the University of Central Florida. She is an active member of the American Society of Association Executives and is a DELP Scholar (Diversity in Executive Leadership Program) of ASAE.

Land comes to FICPA from a position as Director, Membership Engagement, Diversity, & Student Programs for The Institute of Internal Auditors (IIA), a professional association based in the Orlando area with 195,000 members worldwide.


FICPA serves as the association for all Certified Public Accountants in the state. Founded in 1905, the FICPA has been working to advance the accounting profession in Florida for more than 100 years and now has more than 19,500 members. Continued membership growth and renewal has made the FICPA one of the largest CPA organizations in the United States. FICPA operates with an annual budget of nearly $8.6 million and a staff of 40. In addition, the FICPA is joined in serving the CPA profession in Florida through the FICPA Scholarship Foundation and the FICPA Political Action Committees.

About Sterling Martin Associates

Sterling Martin Associates (SMA) is a national executive search firm founded in 2006 by CEO and Managing Partner, David Martin. SMA specializes in working with associations and nonprofit organizations on senior-level executive searches. With five office locations in Washington, DC, Chicago, New York and California, SMA offers national reach and scope while providing superior quality of service in a cost-effective manner. Our partners and consultants bring association, nonprofit and for-profit management experience to each of our client engagements. Our team also serves as volunteers for a wide range of nonprofit governing boards.