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PSIA-AASI Names Kathy Brennan CEO of Eastern Division

Washington D.C. (September 26, 2021) – The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) recently named Kathy Brennan as the new Chief Executive Officer of their Eastern Division, effective Monday, October 11. Brennan’s professional experience includes over thirty years in the snow sports industry, financial management and services, computer systems design, recreation management, and PSIA-AASI Eastern Division coaching, training and instruction.Kathy Brennan CEO PSIA

As a member of PSIA-AASI since 1988, Brennan has served the organization in a number of paid and volunteer positions. She joins PSIA-AASI as CEO from her most recent roles as both the CIO and Services Director for New Hampshire’s Whale’s Tale Waterpark and Alpine Adventure and as the Technical Director and Instructor of New Hampshire’s Waterville Valley Ski Area.

Brennan holds a Bachelor of Science, Economics/Finance from Bentley University, Waltham, MA. She has also earned a number of ski and snow industry certifications.

About PSIA-AASI

The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) are the national leaders in snow sports education. More than 32,000 individuals belong to PSIA-AASI, making it the world’s largest organization dedicated to skiing and snowboarding.

 PSIA-AASI’s snow sports education and certification programs are the standard-bearers for all snow sports instructors and schools, providing high expertise standards for the industry and nationally recognized credibility. With three levels of primary certifications in six styles of snow sports, advanced certification opportunities, and a diverse range of continuing education offerings, PSIA-AASI aims to elevate and increase the popularity of snow sports by training quality instructors and helping schools professionally build and market their businesses. PSIA events, summits, teams, and academies provide its members with educational and networking opportunities and a culture of camaraderie and community. The organization also offers scholarships through its foundation.

 About Sterling Martin Associates

Sterling Martin Associates (SMA) is a national executive search firm founded in 2006 by CEO and Managing Partner, David Martin. SMA specializes in working with associations and nonprofit organizations on senior-level executive searches. With five office locations in Washington, DC, Chicago, Portland, New York, and California, SMA offers national reach and scope while providing superior quality of service in a cost-effective manner. Our partners and consultants bring association, nonprofit and for-profit management experience to each of our client engagements. Our team also serves as volunteers for a wide range of nonprofit governing boards.