Washington DC – (November 19, 2019) After a national search conducted by Sterling Martin Associates, Urban Land Institute (ULI) has announced Kelly Wohlgemuth as its new Vice President, Brand.
Wohlgemuth brings 12 years of brand marketing and public relations experience to ULI. She most recently served as the Director of Marketing at the National Retail Federation (NRF), where she developed innovative strategies to integrate messaging across all sectors of the NRF, raised awareness and engagement, and led brand development for all NRF Foundation products.
Wohlgemuth will be responsible for strategic stewardship and oversight of ULI’s global brand and creative marketing efforts. In partnership with other departments, she will act as a critical growth driver by developing and executing the strategy through innovative global marketing programs and materials that increase brand awareness and foster membership growth.
Prior to her work with the NRF, Wohlgemuth was Senior Manager of Loyalty Brand Marketing & Communications at Marriott International and the Director of Corporate Partnerships at Trust for the National Mall. She also holds a Bachelor of Science degree from State University of New York and a Master of Science from New York University.
About Urban Land Institute (ULI)
ULI is a 501(c)(3) nonprofit research and education organization supported by its members. Founded in 1936, they now have more than 42,000 members worldwide, representing the entire spectrum of land use, real estate development and related disciplines working in private enterprise and public service. A multidisciplinary real estate forum, ULI facilitates an open exchange of ideas, information, and experience among industry leaders and policy makers dedicated to creating better places. The Urban Land Institute provides leadership in the responsible use of land and in creating and sustaining thriving communities worldwide.
About Sterling Martin Associates
Sterling Martin Associates(SMA) is a national executive search firm founded in 2006 by CEO and Managing Partner, David Martin. SMA specializes in working with associations and nonprofit organizations on senior-level executive searches. With five office locations in Washington, DC, Chicago, New York and California, SMA offers national reach and scope while providing a superior quality of service in a cost-effective manner. Our partners and consultants bring association, nonprofit and for-profit management experience to each of our client engagements. Our team also serves as volunteers for a wide range of nonprofit governing boards.